For me, not feeling spied on was the big part and the search results were also much more consistent and less frustrating. The final parts were the ads, and that

For me, not feeling spied on was the big part and the search results were also much more consistent and less frustrating. The final parts were the ads, and that I simply try to avoid Google products. 10x sounds like a lot but for me personally Kagi is probably like 30x when you take all the factors into consideration.