If we are speculating why Google is now caring to pay attention to user reports, I strongly feel such things usually precede a wave of user monetization. I wou

If we are speculating why Google is now caring to pay attention to user reports, I strongly feel such things usually precede a wave of user monetization. I would not be surprised if the ads situation gets worse or some other egregious action takes place, as if to say, "Remember how we fixed search results for you? Well, here's how we plan to pay for it".