I think we need to look at this the other way - Apple (and some other successful companies) are special for NOT falling into this trap of exec infighting, rebra

I think we need to look at this the other way - Apple (and some other successful companies) are special for NOT falling into this trap of exec infighting, rebranding and personal glory seeking. Most other companies fall into this trap but, turns out, they're not successful because of it and Apple continues to dominate markets.