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Is Bing worth using at all? I set up a campaign on Microsoft a few years ago before it was Bing, but never really got any clicks out of (a few clicks a month)
by JeffL 15y ago
Is Bing worth using at all? I set up a campaign on Microsoft a few years ago before it was Bing, but never really got any clicks out of (a few clicks a month) using basically all the same key words and ads I was using on Adwords and getting thousands of clicks a day there.
- joelrunyon 15y agoDepends on your vertical. Bing has about 15% share of search and with Yahoo that percentage is around 30%. It's definitely worth exploring, but it is worth noting that keyword match types are implemented differently so you can't just copy/paste your campaigns over from Adwords like you used to.