> I was talking about profits Microsoft exclusively makes from selling the $99/$139 Windows licenses to consumer, not the profits of Microsoft entirely. Two dif

> I was talking about profits Microsoft exclusively makes from selling the $99/$139 Windows licenses to consumer, not the profits of Microsoft entirely. Two different vastly different things. How exactly are you calculating Apple's margin on macOS and iOS? How are you attributing the sales price hardware to macOS/iOS, hardware, apps, tools and services, iWork, Photos, iMovie? > I dunno. How much does it make selling an OS at the price of two video games, while supporting it with updates for 10 years and paying devs US salaries to work on it for those 10 years? An absolute metric boatload. > Keep in mind that Windows 95 retail box would cost consumers $209($409 in today's money), and you imagine that Microsoft is now making a huge profit on selling Windows to consumers today at 25% the original price with the much higher complexity and development costs of today's software? Yes, that's how economies of scale work. Windows 95 seems to have sold 40M copies total [1] whereas they sold about a billion copies of Windows 10 by 2019. [2] [1] https://techland.time.com/2013/05/07/a-brief-history-of-windows-sales-figures-1985-present/ https://techland.time.com/2013/05/07/a-brief-history-of-wind... [2] https://www.theverge.com/2019/9/24/20881418/microsoft-devices-windows-10-billion-million https://www.theverge.com/2019/9/24/20881418/microsoft-device...