https://www.wired.com/2008/10/google-ceo-call/ https://www.wired.com/2008/10/google-ceo-call/ Speaking to a group of magazine executives at the Google headquar

https://www.wired.com/2008/10/google-ceo-call/ https://www.wired.com/2008/10/google-ceo-call/ Speaking to a group of magazine executives at the Google headquarters, Google CEO Eric Schmidt said yesterday that the Internet is becoming a breeding ground for false information, reports Ad age. But trusted brands help weed through the disinformation: "Brands are the solution, not the problem... Brands are how you sort out the cesspool." https://battellemedia.com/archives/2008/10/cesspool_brands_eric_talks_like_a_marketer https://battellemedia.com/archives/2008/10/cesspool_brands_e... "Brand affinity is clearly hard wired….It is so fundamental to human existence that it’s not going away. It must have a genetic component."