Like AdWords, cold calling has its place. I am sure that cold calling about deer hunting was more effect than Google AdWords, as (forgive the stereotype here),

Like AdWords, cold calling has its place. I am sure that cold calling about deer hunting was more effect than Google AdWords, as (forgive the stereotype here), I am assuming, your audience preferred high touch and is not all that tech-oriented. I would like to see the effect of cold calling vs. AdWords when you are marketing an app for an urbanite and cold calling in a major city, like New York or Chicago. Your pitch may be carefully crafted, but between people like myself who'll hang up before you reach your first breath intake point and Do Not Call Lists (in Canada), I think that the success of your marketing campaign was a little circumstantial.