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I agree with your first point. I left it out in implicit agreement. In the article I am talking about meetings...essentially just warm lead generation. I calle
by rgraham 15y ago
I agree with your first point. I left it out in implicit agreement.
In the article I am talking about meetings...essentially just warm lead generation. I called it conversion because that was the goal I was attempting to convert them to.
I don't think cold calling can be as effective for instant sales as AdWords because with AdWords you are targeting people searching for a solution to a problem (you already know this). I still don't have a system that can tie networking efforts to later sales (cash in bank), but maybe someday I'll pursue it.
- tomkarlo 15y agoHaving done a /lot/ of cold calling in the past (sometimes up to 200 in a day), I'd warn that you can't tell how effective any system is until you actually have people breaking open their wallet or writing a check. Folks will take a meeting just to be polite. There's a saying in cold calling: you haven't really started selling until they say "no". Everything up to that is small talk.