Eh, not really. Google's DV360 platform (formerly known as DBM) is their DSP. Google Search is their platform for buying search inventory. Some of the display/v

Eh, not really. Google's DV360 platform (formerly known as DBM) is their DSP. Google Search is their platform for buying search inventory. Some of the display/video buying capabilities that exist in Google Ads exist in a much more advanced version in Dv360 via Search Ads 360. The stack can get a bit convoluted. If you want a high signal overview to various components of the ecosystem, I often point people to the Jounce "little black book" series as I find it does a decent job of summarizing the components and their use, as well as how data flows between and within them. https://jouncemedia.com/little-black-book https://jouncemedia.com/little-black-book