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I wish someone would explain in simple terms what a demand-side platform is. If you are assumed to be fluent in ad business speak to work in the technology fiel

I wish someone would explain in simple terms what a demand-side platform is. If you are assumed to be fluent in ad business speak to work in the technology field that is kind of a depressing commentary.

nl 4y ago
A demand side platform (DSP) is a platform where you as an ad buyer can buy advertising space on one or more platforms. The ad spaces are standardized. There are also supply-side platforms (SSP) where media companies sell space to advertisers. In this case the ad inventory is already there on the platform looking for places to get deployed.
- alberth 4y ago
  Is Google search a DSP or SSP? Can you give examples of each? Thanks.
  - shostack 4y ago
    Eh, not really. Google's DV360 platform (formerly known as DBM) is their DSP. Google Search is their platform for buying search inventory. Some of the display/video buying capabilities that exist in Google Ads exist in a much more advanced version in Dv360 via Search Ads 360. The stack can get a bit convoluted. If you want a high signal overview to various components of the ecosystem, I often point people to the Jounce "little black book" series as I find it does a decent job of summarizing the components and their use, as well as how data flows between and within them. https://jouncemedia.com/little-black-book https://jouncemedia.com/little-black-book
  - ing33k 4y ago
    Google search is closely linked with Google Ads, Google’s own advertising service which allows advertisers to place search results for their website on search engine results. Google also allows Advertisers to let the ads be displayed on their Search partners as well. Technically speaking, Google Ads is a DSP. Google search is a place where ads shown along with Search results.
eyelidlessness 4y ago
Edit: while writing this, my understanding was undermined by an adjacent comment. If sibling comment is accurate and I’m not, I apologize and agree that the concept is needlessly opaque. My understanding from reading the Wikipedia article[1] is that it’s a marketing-specific suite for analytics and competitive ad-buying. As a layperson, I’m understanding it as something like a bidding system for ad space, combined with analytics specifically tailored to that, and designed to be highly interactive/fast paced. Or, a private stock exchange/poker table where the stakes are ad-viewing eyeballs/equivalent. 1: https://en.m.wikipedia.org/wiki/Demand-side_platform https://en.m.wikipedia.org/wiki/Demand-side_platform
webmobdev 4y ago
ELI5: Apple pretended to shut down their ad division. But they were preparing to relaunch it and now are ready to do so. It will mine your personal data that it has been collecting for decades now (while claiming to care about your privacy), and allow advertisers to exploit you better with the "insights" on you that their ad platform will deliver. Rest all is PR and marketing bullshit to ensure Apple doesn't face a backlash for this.
- Handytinge 4y ago
  > It will mine your personal data that it has been collecting for decades now (while claiming to care about your privacy), and allow advertisers to exploit you better with the "insights" on you that their ad platform will deliver. Do you have a credible basis for this, or is this pure conjecture?

nl 4y ago

A demand side platform (DSP) is a platform where you as an ad buyer can buy advertising space on one or more platforms. The ad spaces are standardized. There are also supply-side platforms (SSP) where media companies sell space to advertisers. In this case the ad inventory is already there on the platform looking for places to get deployed.

alberth 4y ago
Is Google search a DSP or SSP? Can you give examples of each? Thanks.
- shostack 4y ago
  Eh, not really. Google's DV360 platform (formerly known as DBM) is their DSP. Google Search is their platform for buying search inventory. Some of the display/video buying capabilities that exist in Google Ads exist in a much more advanced version in Dv360 via Search Ads 360. The stack can get a bit convoluted. If you want a high signal overview to various components of the ecosystem, I often point people to the Jounce "little black book" series as I find it does a decent job of summarizing the components and their use, as well as how data flows between and within them. https://jouncemedia.com/little-black-book https://jouncemedia.com/little-black-book
- ing33k 4y ago
  Google search is closely linked with Google Ads, Google’s own advertising service which allows advertisers to place search results for their website on search engine results. Google also allows Advertisers to let the ads be displayed on their Search partners as well. Technically speaking, Google Ads is a DSP. Google search is a place where ads shown along with Search results.

eyelidlessness 4y ago

Edit: while writing this, my understanding was undermined by an adjacent comment. If sibling comment is accurate and I’m not, I apologize and agree that the concept is needlessly opaque. My understanding from reading the Wikipedia article[1] is that it’s a marketing-specific suite for analytics and competitive ad-buying. As a layperson, I’m understanding it as something like a bidding system for ad space, combined with analytics specifically tailored to that, and designed to be highly interactive/fast paced. Or, a private stock exchange/poker table where the stakes are ad-viewing eyeballs/equivalent. 1: https://en.m.wikipedia.org/wiki/Demand-side_platform https://en.m.wikipedia.org/wiki/Demand-side_platform

webmobdev 4y ago

ELI5: Apple pretended to shut down their ad division. But they were preparing to relaunch it and now are ready to do so. It will mine your personal data that it has been collecting for decades now (while claiming to care about your privacy), and allow advertisers to exploit you better with the "insights" on you that their ad platform will deliver. Rest all is PR and marketing bullshit to ensure Apple doesn't face a backlash for this.

Handytinge 4y ago
> It will mine your personal data that it has been collecting for decades now (while claiming to care about your privacy), and allow advertisers to exploit you better with the "insights" on you that their ad platform will deliver. Do you have a credible basis for this, or is this pure conjecture?