> Google rewards websites which use keywords in their url, title, headings, and first 100 words can't say whether this is true for sites but they definitely en

> Google rewards websites which use keywords in their url, title, headings, and first 100 words can't say whether this is true for sites but they definitely encourage this behavior in ads -- the ads dashboard will shame you ('poor quality ad! we may not show this' kind of prompts) if you don't obey silly rules about 'how many keywords' appear in your title.