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The author seems to only have a superfluous understanding of SEO. Yes, keywords matter, as well as inbound and outbound links, but, these days Google is also qu
by i_have_an_idea 4y ago
The author seems to only have a superfluous understanding of SEO. Yes, keywords matter, as well as inbound and outbound links, but, these days Google is also quite sophisticated about surfacing results that meet the criteria for Good Page Experience and pass the Core Web Vitals. That means responsive web sites, with highly optimized images, font delivery, minimal on-load jitter that load super fast, even on old mobile devices. All of that is good for the end user.
- billyhoffman 4y agoTrue but by Google own posts about initiatives like Core Web Vital and mobile first these are used as tie-breaking factors not as ranking factors. If you have 2 pages that are judged to have equally relevant content per all of Google’s other content ranking, the one with faster core web vitals will appear first. Pages with amazing Core Web Vitals, but poor content ranking, are not ranking more highly than relevant pages with poor web vitals. Example.com has amazing Core Web Vitals.
- i_have_an_idea 4y agoI do work in this area and my observation is that they're used as a lot more than tie-breaking factors. Yes, you can't have an empty page / filled with spam, I never said that you could.