> Mass-appeal queries are, almost by definition, not particularly hard to find. If I need a bus schedule, I know to talk to my local transit authority. If I’m l

> Mass-appeal queries are, almost by definition, not particularly hard to find. If I need a bus schedule, I know to talk to my local transit authority. If I’m looking to keep up with the Kardashians, I’m not going to have any problems (at least, no search problems.) In identifying a 95/5 reward for supporting "mass-appeal queries", is much of the answer right there? And will the average general-purpose alternative search engine escape similar incentives?