Yes, I've sat through all the meetings and customer calls where we talk about uncovering pain, addressing pain to deliver value. The customers are thrilled. Eve

Yes, I've sat through all the meetings and customer calls where we talk about uncovering pain, addressing pain to deliver value. The customers are thrilled. Everyone is high-fiving. Then they go live and no one uses the service. Then it turns out there are "deal breakers" that mean they can't use the app. It's the same story over and over.