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Apple already has ads in the App Store, Apple Music, Apple TV+, Apple News, etc. So doesn't it already have a "demand-side platform" for the businesses that pur
by dont__panic 4y ago
Apple already has ads in the App Store, Apple Music, Apple TV+, Apple News, etc. So doesn't it already have a "demand-side platform" for the businesses that purchase ads for those mediums? Or am I misunderstanding the term?
- pxue 4y agoThat's correct. I don't know their scope. But there could be many ways to expand it. For example FB has an sdk that you can install in your app and then follow your user across the internet and serve ads to them. Apple could do the same. Not sure how privacy would come in.