Users are “paid” in the sense that they use apps for free. App developers instead of charging a user a download fee, show users ads. You’re also taking industr

Users are “paid” in the sense that they use apps for free. App developers instead of charging a user a download fee, show users ads. You’re also taking industry words and using them in weird ways. Supply is available ad slots, demand is advertiser dollars wanting to fill those slots. Demand pays suppliers but it goes through tons of intermediaries (brand, agency, agency, dsp, exchange, ssp, agency, app/website) plus a bunch of vendors get tiny percentages during the dsp/exchange/ssp phase