Interesting take on advertising and presence, especially if you follow through to his Counterparties http://counterparties.com/ http://counterparties.com/, and

Interesting take on advertising and presence, especially if you follow through to his Counterparties http://counterparties.com/ http://counterparties.com/, and thence to Percolate http://www.percolate.com/ http://www.percolate.com/.