#2 is exactly what Walmart and other big brick and mortar US retailers did. At least there is some hope that the rebranded products will share one brand, and s

#2 is exactly what Walmart and other big brick and mortar US retailers did. At least there is some hope that the rebranded products will share one brand, and so the critical mass of consumer anger will be reached faster. It's still all a wrong approach to doing business, however.