4 ms·

Have you ever run a business that relied on advertising to drive revenue or are you just relying on what you've read online? Anyone running a small business in

by avalys 4y ago

Have you ever run a business that relied on advertising to drive revenue or are you just relying on what you've read online? Anyone running a small business in a niche space knows that targeted advertising works. The other aspect of it is that targeted advertising allows you to make money from niche advertisers even if you operate a general-interest website.

dwaite 4y ago
Third party general interest websites generally don’t care where their advertising dollars come from, which is why they outsourced it all in the first place. If anything, they would probably prefer advertisements at least tangentially related to the content so that their readers don’t get creeped out by some Amazon product following them around the internet.
- avalys 4y ago
  Right, but they care about how much advertising dollars they make, and they can make more dollars if the pool of possible advertisers is larger.
- reaperducer 4y ago
  If anything, they would probably prefer advertisements at least tangentially related to the content so that their readers don’t get creeped out by some Amazon product following them around the internet Which is what Google initially promised web site owners: Targeted advertising. That's why it's called Google AdSense. Because, thanks to Google's crawling ability, it was supposed to sense the content of the page and place appropriate ads there. Only later, as Google's managers became more greedy, did it become ads for forklifts on granny's sausage-making recipe page because must... wring... every... last... penny... for... rhetorical... shareholders... Gah!
- rchaud 4y ago
  Third party websites can more or less only serve Google ads, or from some tiny competitor like Carbon Ads. Every other ad product is walled-garden specific. Facebook ads are shown only on on Facebook properties. Same with Twitter, Amazon and Apple. You may see ads for these companies on third party sites, but they are being served via Google Ads.
threeseed 4y ago
> Anyone running a small business in a niche space knows that targeted advertising works. My partner runs a small business in a niche space and spends a million/year on ads. She doesn't need customers to be tracked across sites or long term information maintained about their interests or behaviour. She really just needs to sell ads via (a) direct searches and (b) retargeting people who have visited her own site.
- avalys 4y ago
  What do you think is the practical difference between “track[ing] across sites” and “information maintained about their interests and behavior”, and “retargeting people who have visited her own site”?
  - Spivak 4y ago
    “We just attach a beacon to everyone who visits our site so that when they walk in front of billboards our ad is shown but we’re not like trackkking users.
  - lmm 4y ago
    It doesn't, or shouldn't, involve a third party knowing about what sites I've visited. If the baker knows I go to their bakery every tuesday, that's normal; if they know I go to the butcher's every wednesday, that's creepy.
- whimsicalism 4y ago
  How does she know whether the ads are working for her business? Also retargeting is not possible with Apple's changes.

by avalys 4y ago

dwaite 4y ago

Third party general interest websites generally don’t care where their advertising dollars come from, which is why they outsourced it all in the first place. If anything, they would probably prefer advertisements at least tangentially related to the content so that their readers don’t get creeped out by some Amazon product following them around the internet.

avalys 4y ago
Right, but they care about how much advertising dollars they make, and they can make more dollars if the pool of possible advertisers is larger.
reaperducer 4y ago
If anything, they would probably prefer advertisements at least tangentially related to the content so that their readers don’t get creeped out by some Amazon product following them around the internet Which is what Google initially promised web site owners: Targeted advertising. That's why it's called Google AdSense. Because, thanks to Google's crawling ability, it was supposed to sense the content of the page and place appropriate ads there. Only later, as Google's managers became more greedy, did it become ads for forklifts on granny's sausage-making recipe page because must... wring... every... last... penny... for... rhetorical... shareholders... Gah!
rchaud 4y ago
Third party websites can more or less only serve Google ads, or from some tiny competitor like Carbon Ads. Every other ad product is walled-garden specific. Facebook ads are shown only on on Facebook properties. Same with Twitter, Amazon and Apple. You may see ads for these companies on third party sites, but they are being served via Google Ads.

threeseed 4y ago

> Anyone running a small business in a niche space knows that targeted advertising works. My partner runs a small business in a niche space and spends a million/year on ads. She doesn't need customers to be tracked across sites or long term information maintained about their interests or behaviour. She really just needs to sell ads via (a) direct searches and (b) retargeting people who have visited her own site.

avalys 4y ago
What do you think is the practical difference between “track[ing] across sites” and “information maintained about their interests and behavior”, and “retargeting people who have visited her own site”?
- Spivak 4y ago
  “We just attach a beacon to everyone who visits our site so that when they walk in front of billboards our ad is shown but we’re not like trackkking users.
- lmm 4y ago
  It doesn't, or shouldn't, involve a third party knowing about what sites I've visited. If the baker knows I go to their bakery every tuesday, that's normal; if they know I go to the butcher's every wednesday, that's creepy.
whimsicalism 4y ago
How does she know whether the ads are working for her business? Also retargeting is not possible with Apple's changes.