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> “Our platform runs and delivers advertising auctions to match supply (customers) with demand (advertisers), focusing on technical components including Campaig
by thefz 4y ago
> “Our platform runs and delivers advertising auctions to match supply (customers) with demand (advertisers), focusing on technical components including Campaign Management, Bidding, Incrementality, Dynamic Creative Optimization, Matching, Auctions, and Experimentation
Silly me, I thought that in a supply/demand scenario you are meant to pay your suppliers, not just harvest what you need from them without spending a cent.
Monetization of everything.
- soared 4y agoUsers are “paid” in the sense that they use apps for free. App developers instead of charging a user a download fee, show users ads. You’re also taking industry words and using them in weird ways. Supply is available ad slots, demand is advertiser dollars wanting to fill those slots. Demand pays suppliers but it goes through tons of intermediaries (brand, agency, agency, dsp, exchange, ssp, agency, app/website) plus a bunch of vendors get tiny percentages during the dsp/exchange/ssp phase