Because of the dominance of advertising as a revenue model, new entrants may actually be worse than what we already have. Before the forest gets a fire we need

Because of the dominance of advertising as a revenue model, new entrants may actually be worse than what we already have. Before the forest gets a fire we need to make more room for software business models besides "ad-funded". My favoured approach is regulation that would make tracking mandatory "opt-in", but anything that makes collecting and selling user data less lucrative would be good.