>I do not understand what a demand-side platform is and the article does a terrible job of explaining it. The intended audience for Digiday (the domain of thi

>I do not understand what a demand-side platform is and the article does a terrible job of explaining it. The intended audience for Digiday (the domain of this thread's article) are people already interested in the business of digital ads and marketing. Therefore, a common industry term like DSP is assumed as baseline knowledge so explaining it would be redundant and tedious for their readers. It's when the article is re-posted to an aggregator like HN that it seems like "demand side platform" is poorly explained by the author. HN readers like us were not the intended audience. EDIT to downvoters: I have no idea what you're downvoting. If you think my information is incorrect about Digiday, please post the correction.