It's definitely an established term, Apple is using it in their job posts https://jobs.apple.com/en-us/privacy?returnUrl=/en-us/details/200369598/senior-product

It's definitely an established term, Apple is using it in their job posts https://jobs.apple.com/en-us/privacy?returnUrl=/en-us/details/200369598/senior-product-manager-demand-side-platform-ad-platforms https://jobs.apple.com/en-us/privacy?returnUrl=/en-us/detail...