> As long as it is an auction process, there is intense pressure on all involved to extract as much value as possible from every customer. When I walk into a p

> As long as it is an auction process, there is intense pressure on all involved to extract as much value as possible from every customer. When I walk into a physical store, there's not a google ad in sight, yet they're trying to extract as much value from me as possible. That's why I doubt that advertisers would behave differently under a different ad pricing system.