Venture investors are not looking for things with a low risk of failure. Doug Richard (of BBC's Dragons' Den) says the same thing, here (starts at 4:10 of 6:57

Venture investors are not looking for things with a low risk of failure. Doug Richard (of BBC's Dragons' Den) says the same thing, here (starts at 4:10 of 6:57; moneyline at 5:30): http://www.youtube.com/watch?v=Z71dl3lZdvU http://www.youtube.com/watch?v=Z71dl3lZdvU You have to understand how investment works. The reason it [the risk-focused pitch] works well is because if there is no risk, there cannot be commensurate reward. I'll repeat it. If there is no risk, there can't be reward. If it's not a risky opportunity, then there's no reward of equal dimension. If you come to me and say, "I've got a risk-free investment," the first thing I know is, there's not much money to be made. There's no free lunch in this world.