Yes, it started with Barrett but became painfully obvious under Otellini. When Steve Jobs asked Intel to build a chip for future iPhone Otellini said no -- one

Yes, it started with Barrett but became painfully obvious under Otellini. When Steve Jobs asked Intel to build a chip for future iPhone Otellini said no -- one of the biggest strategic blunders. Also in 2005 Intel paid Dell not to use superior AMD offering instead of putting all hands on deck fixing their own (they did achieve parity eventually).