a) and plenty of new hires don't actually have the skills they claimed to have, but, regardless, more importantly b) Yes, using my examples above, the company

a) and plenty of new hires don't actually have the skills they claimed to have, but, regardless, more importantly b) Yes, using my examples above, the company should fire the head of the corp analytics department, and the in-house creative agency, and the head of some digital initiatives. But the entire dept has to go too. Sorry if you just got hired, or you're low-level, that's life. c) "fulfill a promise" doesn't fly in corporate world. There are no "promises". Companies try things, some work and some don't. They make good decisions and bad ones. Sometimes a thing works great, then the economy changes, a competitor comes in, or new tech is developed. I'm sure that President of 35mm film at Kodak was a prestigious job for decades. Now it isn't. It's not because someone failed to deliver on a "promise".