"Gah," doesn't reflect shame to me, but mild annoyance. Firefox is annoyed that there was a screw up. It doesn't even use "I" language. None of that matters, t

"Gah," doesn't reflect shame to me, but mild annoyance. Firefox is annoyed that there was a screw up. It doesn't even use "I" language. None of that matters, though. We're looking at this like developers do: From a distance while not being personally affected by it in the moment. The article discusses this point: > What seems fun and light-hearted in your office may read very differently when you’ve just ruined somebody’s day. They use examples of transport, telephony, and finance; all three of which may involve the browser. The author also acknowledges it's okay to be fun: > There’s a place for humour and levity in software, and my code has plenty – but error messages are rarely it.