Amazon employs teams of economists. So I’d say the answer is by telling teams of economists they’ve got a new product and want to figure out how to price it. Be

Amazon employs teams of economists. So I’d say the answer is by telling teams of economists they’ve got a new product and want to figure out how to price it. Because it’s not as simple as just “take expected costs and add 30%.” Different products have different margins. There are tons of other factors I’m sure they consider like whether there are any competitors, hype the product has, and how long they expect the product to be popular.