True. Another example of why that thought-terminating cliché à la '100 companies are responsible for 71% of global emissions, so my personal choices are irrelev

True. Another example of why that thought-terminating cliché à la '100 companies are responsible for 71% of global emissions, so my personal choices are irrelevant' is so silly. Amazon's net emissions are up 18% because hundreds of millions of individuals choose to purchase from them. The carbon-intensity metric is interesting: > a measure that divides its emissions by gross merchandise sales If emissions stay the same, but prices go up... say there is significant inflation, or a supply chain crunch which leads to price-gouging... then the denominator increases. Want to have a great carbon-intensity KPI? Better get that revenue up! Which is somewhat ironic. Ultimately, Amazon's net emissions are up 18% and how efficiently they produce them isn't a factor in determining those emission's climate forcing effect. I.e., if you and I were on a boat in the ocean and I'm prying up planks from the hull to make children's toys, you would not care how efficiently I am making those toys.