Because they will use ML on the blockchain to prove single source origin of the cloud. And shareholders will eat it up. Less facetiously, however, shoe culture

Because they will use ML on the blockchain to prove single source origin of the cloud. And shareholders will eat it up. Less facetiously, however, shoe culture is a thing with a huge resale market. Clothing and shoe piracy is a thing. I could see them using this as a pitch to overcome some of those issues to try and establish a clothing culture to rival shoe culture.