> ...Why can't we have an Apple that is the size it is now, but concentrates on making better products? > If you look at the last 10 years of Apple products, i

> ...Why can't we have an Apple that is the size it is now, but concentrates on making better products? > If you look at the last 10 years of Apple products, it is clear that many decisions were made to favor growth (e.g. revenue) over customer satisfaction. Their products are often made worse and delight us less, because someone decided that growth is more important. The shareholders care about making money and little else: they don't care about releasing better products. If worse products will make them more money, the shareholders will demand the company make its products worse, and they'll get their way.