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> If the economy really tanks and commercial real estate becomes worthless as projected, there's going to be so much entrepreneurship Entrepreneurship always r
by rrrrrrrrrrrryan 4y ago
> If the economy really tanks and commercial real estate becomes worthless as projected, there's going to be so much entrepreneurship
Entrepreneurship always ramps up during the hard times. People lose their jobs and are forced to get scrappy.
> High prices open the door to competition. Anyone can mix a cocktail for less than $13.
Consumers became desensitized to price increases during the pandemic supply shortages. Right now, there's strong evidence to suggest that many businesses are simply raising prices because they can get away with it. If you're running a business, you have a once in a lifetime opportunity to jack up prices without harming your brand - you can just shrug and blame the abstract specter of "inflation" and your customer base directs their frustration toward some political entity instead of you.
In the short-term it's a no-brainer; especially when everyone around you is doing it. But in the medium-to-long-term, you're 100% correct that it leave you vulnerable to being undercut by new entrants to the market.