I don't remember exactly but i thought Robinhood was first about how it had "free" trades and then they basically forced all their competitors to race to the bo

I don't remember exactly but i thought Robinhood was first about how it had "free" trades and then they basically forced all their competitors to race to the bottom and lower fees in response. For some retail traders it was like pay $10 to get a few shares of some stock you want to buy. Pretty terrible deal in comparison to PFOF. You don't sound like a typical investor so I get why you might care deeply about pennies at price execution. But I think most retail investors really don't care about PFOF and prefer it to commissions. And some of these retail firms are basically about just getting your stock trading business so they can funnel you towards professional portfolio managers who will just take a cut of your savings for no real value...that is probably even worse than the PFOF business model imo.