Yes, but think of the F150 as an entire vertical-- it accounts for ~40% of Ford's North American sales. To say they have "lots of different trim levels" is a li

Yes, but think of the F150 as an entire vertical-- it accounts for ~40% of Ford's North American sales. To say they have "lots of different trim levels" is a little too basic. There are the standard XL and XLT versions, Lariat, Platinum, Limited, Tremor, Raptor and King Ranch each with their own array of add on packages and upgrades. F150 owners treat their trucks like gamers treat their RGB desktops. Does the watercooling and lighting package really improve performance? Not really. Do nerds still spend lots of money on them? Absolutely. Putting a lift-kit on the pickup truck that drives exclusively on paved roads is similar.