My understanding is invoice price the equivalent of MSRP for dealers — and like MSRP, rarely the average price paid, which varies based on number of factors; wh

My understanding is invoice price the equivalent of MSRP for dealers — and like MSRP, rarely the average price paid, which varies based on number of factors; which circles back to my prior point, the dealers who are getting the best deals from the manufacturers are going to have the most room to bring down the consumer pricing, which means the smaller dealers will likely get pushed out of the market if the “markup pricing” becomes easy to get, which long term will hurt consumers. Lastly, I personally would never by a new vehicle unless it was for a highly specific need and impossible to find used, since they’re rarely a deal; average new car drops 20% in value the first year. _________ Related: https://cars.usnews.com/cars-trucks/what-is-the-dealer-invoice-price https://cars.usnews.com/cars-trucks/what-is-the-dealer-invoi...