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How can consumers feel confident that the insights they're getting are backed by legitimate research? (In other words, how are you escaping the perception that
by investor382718 4y ago
How can consumers feel confident that the insights they're getting are backed by legitimate research? (In other words, how are you escaping the perception that this is Theranos 2.0?)
- quickthrower2 4y agoTheranos did bog standard lab tests, drawing blood from a vein the old fashioned way, “surprise we have a needle! i thought… nope neeeedle!” then cocked them up in the lab, and used standard lab equipment instead of some mac cube lookalike designed to woo investors. So their case had nothing to do with legitimate research vs. not, but just a scammy scummy company overall.
- danielgomari 4y agoEvery piece of information reported to the users will be presented in a digestible way. This will include both, hard scientific evidence but also a lay version of what it means. If you want to, you will be able to look up and verify everything yourself. We will also make sure to draw the line between definitive statements ("this measurement means you are sick") and suggestive statements ("this might mean something, go see a doctor") in order to not oversell anything.
- investor382718 4y agoThank you for sharing. What marketing strategies are you considering to ensure consumer trust is your top value when you go to market?
- upupandup 4y agoEverybody thought Theranos was legitimate too. No way for consumers to tell. There's so much fluff and scams in this industry, YC isn't exactly above it either. ex) coinbase Maybe this is legitimate maybe its not. We have no way of knowing.
- danielgomari 4y agoThe difference is that we will disclose and publish as much of the science behind the product as possible, while Theranos was all promises, no delivery.