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> Many decisions are made in seconds based on an impression from an ad You are talking about click decisions, not purchase ones. There's no evidence ads can af
by mojuba 4y ago
> Many decisions are made in seconds based on an impression from an ad
You are talking about click decisions, not purchase ones. There's no evidence ads can affect consumers' purchasing behavior, in fact quite the opposite.
- s1mon 4y agoPlenty of people see an ad for something and will then discount it in an instant as a possible option based on bad messaging, or design. Do you have something to back up the idea that the ad industry doesn't affect purchasing behavior? Seems like a $837 billion industry must manage to accomplish something. https://www.statista.com/statistics/236943/global-advertising-spending/ https://www.statista.com/statistics/236943/global-advertisin...
- mojuba 4y agoThere's evidence the entire online ad industry is a scam and that Facebook and Google are aware [1] [1] https://sparktoro.com/blog/what-if-performance-advertising-is-just-an-analytics-scam/ https://sparktoro.com/blog/what-if-performance-advertising-i...
- mensetmanusman 4y agoMeh, my dad ran a small window cleaning business in a small midwestern state. He clearly saw a difference when his existence was known on the internet versus with paper fliers only. Advertising is letting people know you exist.