Somewhat tangential, but I'm surprised that a concise domain name like markups with an attractive TLD like org was still available. In the spirit of a non-profi

Somewhat tangential, but I'm surprised that a concise domain name like markups with an attractive TLD like org was still available. In the spirit of a non-profit, I'm wondering whether they couldn't have made do with a name that specifies their (laudable, but quite specific) niche (US-centric comparison of car dealers).