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Customers usually have more time to make a decision. When it comes to spending our own money, we ask around, we do some research by googling for independent rev
by mojuba 4y ago
Customers usually have more time to make a decision. When it comes to spending our own money, we ask around, we do some research by googling for independent reviews etc. before we buy an innovative product.
So yes, I think a 10 minute presentation of any more or less novel/disruptive product is going to be largely a lie. Disruption is a complex process with a ton of important details.
It is why as an entrepreneur you learn to use cacthphrases, all the current buzzwords that can please the investors' ears more than you actually talk about what you are building.
- chrisseaton 4y agoThey'll take longer over deciding to say yes. But if you're incoherent and awkward in your first ten minutes they'll probably have no issue saying no and walking away.
- s1mon 4y agoMany decisions are made in seconds based on an impression from an ad, or walking by a product in a store. Sure some purchasing decisions may linger for days, months or years, but even with such long times to ponder a final decision, there are likely a huge list of options that were thrown out in seconds because some aspect of the product message didn't resonate.
- mojuba 4y ago> Many decisions are made in seconds based on an impression from an ad You are talking about click decisions, not purchase ones. There's no evidence ads can affect consumers' purchasing behavior, in fact quite the opposite.
- s1mon 4y agoPlenty of people see an ad for something and will then discount it in an instant as a possible option based on bad messaging, or design. Do you have something to back up the idea that the ad industry doesn't affect purchasing behavior? Seems like a $837 billion industry must manage to accomplish something. https://www.statista.com/statistics/236943/global-advertising-spending/ https://www.statista.com/statistics/236943/global-advertisin...
- mojuba 4y agoThere's evidence the entire online ad industry is a scam and that Facebook and Google are aware [1] [1] https://sparktoro.com/blog/what-if-performance-advertising-is-just-an-analytics-scam/ https://sparktoro.com/blog/what-if-performance-advertising-i...
- mensetmanusman 4y agoMeh, my dad ran a small window cleaning business in a small midwestern state. He clearly saw a difference when his existence was known on the internet versus with paper fliers only. Advertising is letting people know you exist.