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Why the hate? This headline makes the audience clear, and it’s not you! Enjoy the freedom this gives you to skip reading the post.

• brianmcc 4y ago
  Ha fair enough a strong term. Forgive me I am just venting a bit about a wider pattern of these sort of headlines: "Why YOU aren't saving enough for retirement", "Why YOU need to eat fewer avocados", etc. It's not just an audience indicator it's a challenge designed to engage, but it just winds me up. A stylistic technique I really dislike, that's all! :-)
  • bombcar 4y ago
    A/B testing has destroyed headlines and I hate it.
    • zamfi 4y ago
      Yeah. But, fortunately, it's a dynamic system! Learn to ignore the headlines that are written this way, because the noise is high. Some folks have to use ad blockers to avoid seeing ads, while others train themselves to just ignore ads entirely. Personally, I don't even see them most of the time. If you're in the latter camp, training yourself to ignore headlines like these doesn't seem much harder!