> Would Nike be happy if Portugal’s Cristiano Ronaldo suddenly appeared in Adidas shoes? Back when Nike Vaporfly came out and the other shoe manufacturers de f

> Would Nike be happy if Portugal’s Cristiano Ronaldo suddenly appeared in Adidas shoes? Back when Nike Vaporfly came out and the other shoe manufacturers de facto didn't have an answer yet, you would see e.g. Puma-sponsored athletes in Nike shoes. It's simply better for Puma to have Puma athletes win (quietly) in Nike shoes than to have them lose in Puma shoes.