Bezos: For better or worse, it is really not a part of our culture to look at things defensively. We rarely say, “Oh my God, we’ve got to do something about tha

Bezos: For better or worse, it is really not a part of our culture to look at things defensively. We rarely say, “Oh my God, we’ve got to do something about that existential threat.” Maybe one day we’ll become extinct because of that deficiency in our nature. I don’t know. We look at things through a different lens. We say, “Oh, here’s this incredible phenomenon called social networking. How can we be inspired by that to make our business better?” I hope we find something. This is precisely the reason that I think Google will not succeed in their Google Plus approach to social networking.