Time, effort, and concentration are limited resources. You only get so much of each of them in your lifetime. If you wish to spend your limited resources experi

Time, effort, and concentration are limited resources. You only get so much of each of them in your lifetime. If you wish to spend your limited resources experiencing advertising, it's your choice. If you'd prefer to spend your limited resources elsewise, again, it's your choice. If Google and Facebook curled up and died tomorrow due to no one being willing to spend their lives experiencing advertising, something would take their place. Whether said "something" turns out to be better or worse is subject to debate. There are plenty of possible business models, yet relying on revenues from advertising has a proven track record of profitability due to most people not being savvy enough to make advertising ineffective. Personally, I've got better things to do with my life.