Practically speaking, if you're using personal data in ways that GDPR demads consent for, you ... probably shouldn't be doing that. You can store data that you

Practically speaking, if you're using personal data in ways that GDPR demads consent for, you ... probably shouldn't be doing that. You can store data that you need for a laundry list of legitimate purposes without consent. The consent provision is an escape hatch for incumbents with consent-tracking infrastructure to carry on doing (and raise barriers of entry to) mostly-illegitimate processing (and okay, the odd thing that might be reasonable but that the law hasn't considered).