The site isn't meant to "get one over" on dealerships. It's merely a tool riding on the back of capitalism and free speech to reward the lowest priced dealers,

The site isn't meant to "get one over" on dealerships. It's merely a tool riding on the back of capitalism and free speech to reward the lowest priced dealers, pull back the veil of sneaky bait and switch pricing models and attempt to force more competition across the industry.