So I just went to Ford.com and like almost all manufacturer’s sites, I can’t build & price without entering a zip code and immediately after doing so base price

So I just went to Ford.com and like almost all manufacturer’s sites, I can’t build & price without entering a zip code and immediately after doing so base prices jump for fees including delivery without any options selected. No pricing for me to go to the car is available and prices seem to increase no matter what zip code I enter. The base price seems off no matter how you want to buy. So then if I inquire about a vehicle on lot at local dealers prices are all over the place. But if I look at a 1 year old used vehicle, prices seem to normalize and become much more consistent. Using Carvana & CarMax, the price of a Bronco Sport seems to be free and clear of arbitrary markup. So what is the allure of new? And of buying used from a dealership? They both seem like really bad choices. But maybe there’s some real benefit to new I’m missing? I’m seriously in the market & see a video like this and feel that it reinforces my opinion that I’m better off with a used vehicle for the sake of depreciation I’m avoiding and the nightmare of doing business with price gougers.