3 ms·
Unless the tech learns to reason, it will never be able to do anything other than recombine and remix prior art. (Which is maybe what many designers already do,
by archagon 4y ago
Unless the tech learns to reason, it will never be able to do anything other than recombine and remix prior art. (Which is maybe what many designers already do, but it won’t ever spit out a Paul Rand logo.)
- klabb3 4y agoHonestly logos are currently a very low entropy art form, much lower than graphic design which is already quite low compared to many forms of art (obviously my subjective opinion, but I'd like to think I have strong reasons). If anything, I think logo design is one of the first things ai can achieve human parity on. Obviously the style in this post was unorthodox for a logo, so I wouldn't even rule DALL-E out, with the right prompt engineering. However, once you reach a certain budget, it's much more involved to *choose* a logo that "fits" how the company wants to present itself, than it is to generate candidate logos of sufficient quality. I can assure you that the "many-chefs problem" for a high budget design project is very real, and the major cost driver. You have a mix of "design by committee", internal politics, what designers wants on their portfolios, etc etc.