I think people will just continue to roll the dice. When your competitors stay on the cloud, and you have higher expenses because you don't, they'll out-compete

I think people will just continue to roll the dice. When your competitors stay on the cloud, and you have higher expenses because you don't, they'll out-compete you unless they get knocked down by this. But not all of them will and you're competing from behind against whoever is left. It's like not listing on Uber as a restaurant, many individual owners say they hate it but have to do it because everyone else is. Regulation mightn't be the answer but it serves well in such situations, by removing some of the risk of engaging in risky behaviour because profit always wins. Something very basic like a right to explanation so you can argue your day in court and so on.