4 ms·
I see they’ve already mastered the enterprise software technique of a “screen-by-screen video” that shows zero actual screens of the actual product, just a seri
by aaronharnly 4y ago
I see they’ve already mastered the enterprise software technique of a “screen-by-screen video” that shows zero actual screens of the actual product, just a series of animations vaguely indicating business processes that are efficient & scale & managed etc.
- kingforaday 4y agoIronically these are called "explainer" videos too. :)
- atonse 4y agoCan’t express how much I hate those videos. A higher density of utter meaningless bullshit, I couldn’t find anywhere else in marketing.
- bin_bash 4y agoit's like our version of the "Turbo Encabulator" https://www.youtube.com/watch?v=Ac7G7xOG2Ag https://www.youtube.com/watch?v=Ac7G7xOG2Ag
- tempnow987 4y agoMy number one pet peeve in the sales cycle. We just docusigned to switch to a new platform - 50% of this was because their demo and other videos ACTUALLY SHOWED THE PRODUCT and they had youtube playlists with more!!
- aaaaaaaaata 4y agoHow else do you get people to sign and/or pay for dogshit you haven't even built or battle tested yet? (if you're offended, I'm talking about your product)